About us

Our Mission

At Live to Reinvent we are committed to make ageing a period of growth, and positive change. Baby boomers are living longer but the vital years are in decline – the average person stops living healthily at 60 but stays alive until 80-plus. We want to put life into your years – not just years into your life.

We’re here to help you embrace change.

Change is part of life. Friends die, hormones can mess with your mind and body (men and women), jobs and relationships end, and children leave home.

At Live to Reinvent we want to help make change happen for you, not just to you to design a healthier and happier second half of life with a growing community and tailored training.

Our Method

The core principles are simple:

Move with a balance of cardio, strength and conditioning, flexibility and mobility

Thrive day-to-day by building healthy habits

Restore take time to breathe, be mindful and stop, as you navigate your reinvention with a like-minded community by your side.

Our approach helps you manage change, and we encourage you to:

  • set long-term goals and celebrate achievements along the way

  • deal with the blockers –the usual suspects – that might have made you give up in the past

  • keep flexible, adaptable to change and keep moving forward.

Meet the Founders

Two sisters blending business expertise with coaching, communications and fitness expertise.

Together, Clare’s strategic leadership and Fiona’s fitness expertise form a powerful partnership, creating a platform that’s both visionary and deeply rooted in real-life experience.

  • Fiona Bugler

    FOUNDER

    Fiona Bugler has dedicated her life to fitness, storytelling, and empowering others through movement. She first qualified as an aerobics instructor in 1998 and has since built an impressive portfolio that includes: fitness for over-50s, pre- and post-natal training, Les Mills programs, personal training certification, UKA running coaching, and most recently, British Triathlon Foundation coaching. She’s also an accomplished health, running, and fitness writer, editor, and journalist — bringing decades of real-world experience both on the page and on the track.

    Fiona lives what she teaches, with achievements that include:

    20 marathons worldwide, including New York, Berlin, London, Dublin, Connemara, Brighton, and China

    Ultra races such as Connemara and Endure24

    Endurance events including swim runs, triathlons, and cycling — completing her first Ironman at 50

    Multi-day relays in the Himalayas for National Geographic

    The Camino de Santiago for The Telegraph

    The Chengdu Marathon for The Times

    Fiona loves to write about Reinvention, including most recently, these inspiring stories, for the Daily Telegraph

  • Clare Hill

    FOUNDER

    Clare Hill is an experienced business leader and transformation expert with 15 years as CEO of leading Change Management Consultancy, Sysdoc. Known for her vision, commitment and compassionate leadership, she scaled the business while delivering complex transformation programmes for major organisations. Her ability to truly understand the people behind these organisations and guide them through transformative journeys has has been key to her success in driving lasting, impactful outcomes.

    A lifelong gym-goer, she embraces all types of outdoor challenges.  She may not be the fastest but enjoys setting and achieving her own goals and being part of great communities.

    Gym: In 2025, Clare competed in her first Hyrox competition, building on years of functional training that includes F45, outdoor bootcamps, and several Tough Mudder events.

    Running: A member of Ealing Eagles, Clare has completed the London Marathon along with numerous half marathons, 10Ks, and 5Ks.

    Swimming: A lover of open water, Clare regularly swims outdoors, finding calm and renewal in the water.

    Cycling: A keen cyclist, she’s completed RideLondon and the London to Brighton ride, enjoying the freedom and endurance focus that cycling offers.

Meet the Coaches

Meet the coaches behind Live to Reinvent.

Our team of experts are dedicated to helping you move better, feel stronger, and thrive, with support that’s personal, not generic.

  • Fiona

    Personal Trainer

  • Liam

    Personal Trainer

  • Gemma

    Physiotherapist - Prehab & Rehab

  • Helen

    Breathwork coach