Holistic fitness is more than performance — it’s a pathway to living longer, stronger, and with purpose.

As we move through the decades, fitness evolves. It becomes less about metrics and more about meaning — how we move, the habits we build, and the ways we care for both mind and body. These choices shape a healthier, more vibrant future.

Whether you’re reinventing for the first time or the fifth, our community programmes are here to support you. We bring people together through group training, workshops, and events — in person, online, and hybrid — creating space to connect, move, and grow.

Our holistic approach combines physical activity, mindset work, and wellbeing practices — because thriving isn’t just about staying active; it’s about building a life that feels good from the inside out.

Join us to redefine what fitness can be: connected, purposeful, and tailored to your next chapter.

About

Blending business expertise with a deep passion for fitness.

Together, Clare’s strategic leadership and Fiona’s fitness expertise form a powerful partnership — creating a platform that’s both visionary and deeply rooted in real-life experience.

Meet the Founders

  • Fiona Bugler

    FOUNDER

    Fiona Bugler has dedicated her life to fitness, storytelling, and empowering others through movement. She first qualified as an aerobics instructor in 1998 and has since built an impressive portfolio that includes: fitness for over-50s, pre- and post-natal training, Les Mills programs, personal training certification, UKA running coaching, and most recently, British Triathlon Foundation coaching. She’s also an accomplished health, running, and fitness writer, editor, and journalist — bringing decades of real-world experience both on the page and on the track.

    Fiona lives what she teaches, with achievements that include:

    20 marathons worldwide, including New York, Berlin, London, Dublin, Connemara, Brighton, and China

    Ultra races such as Connemara and Endure24

    Endurance events including swim runs, triathlons, and cycling — completing her first Ironman at 50

    Multi-day relays in the Himalayas for National Geographic

    The Camino de Santiago for The Telegraph

    The Chengdu Marathon for The Times

  • Clare Hill

    FOUNDER

    Clare Hill is an experienced business leader and transformation expert with 15 years as CEO of leading Change Management Consultancy, Sysdoc. Known for her vision, commitment and compassionate leadership, she scaled the business while delivering complex transformation programmes for major organisations. Her ability to truly understand the people behind these organisations and guide them through transformative journeys has has been key to her success in driving lasting, impactful outcomes.

    A lifelong gym-goer, she embraces all types of outdoor challenges.  She may not be the fastest but enjoys setting and achieving her own goals and being part of great communities.

    Gym: In 2025, Clare competed in her first Hyrox competition, building on years of functional training that includes F45, outdoor bootcamps, and several Tough Mudder events.

    Running: A member of Ealing Eagles, Clare has completed the London Marathon along with numerous half marathons, 10Ks, and 5Ks.

    Swimming: A lover of open water, Clare regularly swims outdoors, finding calm and renewal in the water.

    Cycling: A keen cyclist, she’s completed RideLondon and the London to Brighton ride, enjoying the freedom and endurance focus that cycling offers.