About us

Our Mission

With our holistic approach to longevity, fitness and wellbeing we help you add life to your years – not just years to your life. Our mission is to help you reinvent yourself, to help you make change happen for you – not to you.

Two women standing on a balcony overlooking a coastal town, taking photos and laughing, as a man captures the moment with a camera, during sunset.

Our Method

Move Build strength, flexibility and stamina with functional movement that fits who you are today and that will keep working for years to come.

Thrive Create daily routines around sleep, food, and mindful choices that support long-lasting wellbeing.

Restore Reset, breathe, and recharge with expert guidance and a community that supports you every step of the way.

Our approach helps you manage change, and we encourage you to:

set long and short-term goals and celebrate your achievements along the way
deal with the blockers – the usual suspects – that might have made you give up in the past
keep flexible, adaptable to change and keep moving forward.

A circular infographic titled 'Live to REINVENT.' The cycle is divided into three sections: MOVE, REFRESH, and THRIVE. Each section has icons and tips such as 'Get Moving,' 'Keep Mobile,' 'Build Strength,' 'Breathe Better,' 'Enjoy Community,' 'Manage Stress,' 'Sleep Soundly,' 'Eat Well,' and 'Drink Less.' In the center, there's a photo of two people, with the text 'Live to REINVENT' overlaying it. An illustrated pair of hands supports the cycle, leading to the words 'Health & Longevity.'

Meet the Founders

Two sisters blending business expertise with coaching, communications and fitness expertise.

Together, Clare’s strategic leadership and Fiona’s fitness expertise form a powerful partnership, creating a platform that’s both visionary and deeply rooted in real-life experience.

Fiona Bugler

FOUNDER
Fiona Bugler has dedicated her life to fitness, storytelling, and empowering others through movement. She first qualified as an aerobics instructor in 1998 and has since built an impressive portfolio that includes: fitness for over-50s, pre- and post-natal training, Les Mills programs, personal training certification, UKA running coaching, and most recently, British Triathlon Foundation coaching. She’s also an accomplished health, running, and fitness writer, editor, and journalist — bringing decades of real-world experience both on the page and on the track.
Fiona lives what she teaches, with achievements that include:
20 marathons worldwide, including New York, Berlin, London, Dublin, Connemara, Brighton, and China
Ultra races such as Connemara and Endure24
Endurance events including swim runs, triathlons, and cycling — completing her first Ironman at 50
Multi-day relays in the Himalayas for National Geographic
The Camino de Santiago for The Telegraph
The Chengdu Marathon for The Times

Fiona loves to write about Reinvention, including most recently, these inspiring stories, for the Daily Telegraph
Clare Hill

FOUNDER
Clare Hill is an experienced business leader and transformation expert with 15 years as CEO of leading Change Management Consultancy, Sysdoc. Known for her vision, commitment and compassionate leadership, she scaled the business while delivering complex transformation programmes for major organisations. Her ability to truly understand the people behind these organisations and guide them through transformative journeys has has been key to her success in driving lasting, impactful outcomes.
A lifelong gym-goer, she embraces all types of outdoor challenges. She may not be the fastest but enjoys setting and achieving her own goals and being part of great communities.
Gym: In 2025, Clare competed in her first Hyrox competition, building on years of functional training that includes F45, outdoor bootcamps, and several Tough Mudder events.
Running: A member of Ealing Eagles, Clare has completed the London Marathon along with numerous half marathons, 10Ks, and 5Ks.
Swimming: A lover of open water, Clare regularly swims outdoors, finding calm and renewal in the water.
Cycling: A keen cyclist, she’s completed RideLondon and the London to Brighton ride, enjoying the freedom and endurance focus that cycling offers.